This project analyzes over 3 million trip, rider, driver, and earnings records to uncover key marketplace insights across demand, driver performance, and revenue risk.

The goal was to move beyond surface-level metrics and answer strategic business questions such as:

• Which cities are operationally healthiest?
• Do higher-rated drivers actually earn more?
• How much revenue is at risk due to potential driver churn?

🧠 Key Insights

1️⃣ Top 3 Healthiest Cities (Last 30 Days)

Based on:

• High trip demand
• Low cancellation rate
• Strong revenue per trip

The top performing cities were:

• Chennai
• Hyderabad
• Mumbai

These cities demonstrated strong marketplace balance — healthy demand, operational efficiency, and consistent revenue generation.

2️⃣ Do Higher Rated Drivers Earn More? (Last 60 Days)

A common assumption in marketplaces is:

Higher rated drivers earn more.

After segmenting drivers into rating tiers and analyzing earnings and cancellation behavior: